London Guides

Make the stay decision before the hotel decision.

These guides help you work out which part of London fits the trip you are actually planning — before you start comparing rooms and rates.

Pedestrians crossing a London street beside a red double-decker bus and historic buildings.
Unsplash · Tamara Menzi · Source

Decision guides

Start with the question you’re trying to solve.

A panoramic London skyline viewed from Greenwich Park, with Canary Wharf, the O2, the Shard and St Paul’s visible across the city.

Start here

Where to stay in London

There’s no single best area to stay in London. Start with what you want to do, how much you want to walk and what you’d like the streets around your hotel to feel like.

People walking beside the Thames on London’s South Bank.

Trip planning

Where to stay in London for the first time

Your first London stay should make the city easier to understand, not simply put you as close as possible to the busiest landmarks. The best base depends on what you want to feel effortless — sightseeing, theatre, museums, river walks or simply coming back somewhere you can relax.

A street scene in Greenwich with pedestrians and neighbourhood activity.

Trip planning

Where to stay in London with family

The best family base is rarely the one closest to a single attraction. It’s the part of London that keeps repeated journeys, meals, breaks and tired returns manageable for the whole trip.

Need a personal answer?

Guides can narrow the decision. Your trip can narrow it further.

Tell us what matters to you, and we’ll suggest the London neighbourhoods that fit your trip best.

Find my neighbourhood